Tracy Conard
Chief Executive Officer
About Tracy Conard
Tracy founded Northern Electric in 1992. She has built a proud legacy as a woman-owned business entity. Her entrepreneurial success in the electrical field has been proven throughout her career, which she has dedicated to establishing one of the top woman-owned electrical contractors in Wisconsin. Northern Electric is a certified Women’s Business Enterprise by the Wisconsin Department of Administration. Tracy’s leadership has groomed the success of Northern Electric. As the company’s CEO, Tracy oversees all levels of management, establishes long-term goals, ensures the highest standard of safety practices and maintains profitability and growth. Years of being in business has given Tracy the ability to diversify into additional endeavors. As a result of her success, Tracy finds gratitude by being involved in our community. ASPIRO, where Tracy has served on the board of directors, the New Community Shelter, Bellin College and the Cerebral Palsy Center are recipients of her vision and Northern Electric’s success.
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With experienced leadership, safety as top priority and exciting opportunities to grow, our positive culture helps employees thrive in the office and out in the field.
